Modern flat screen TVs are used for advertising in outdoor digital signage, also for branding and out of home promotion. While it is still a relatively commonplace for static outdoor advertising yet digital is fast becoming a dominant force to reckon with in the out of home sector. Digital signage is quickly becoming a flexible way to display your ads.
Getting an outdoor sign noticed is perhaps the biggest challenge of out of home advertising. There’s a lot of competition in the outdoor advertising sector with signs, posters and out of home advertisements in all sorts of locations.
Outdoor digital signs are slowly replacing more traditional signage like billboards, posters and bus shelter ads. Nearly one in eight out of home advertisements are now digital, but why?
Outdoor digital signage has many advantages over traditional forms of advertising. Digital media has made static signs a relic because it can display moving images and interactive media. By making use of digital signage solutions you can display flexible interactive media.
Unlike the static signs where a technician is required to physically change the content requiring him to travel to it and replacing the advert, outdoor digital signage allows remote uploading of content.
Displaying multiple advertisements from different providers is also permissible with outdoor digital signage. To maximize revenue, each location’s screen can accommodate six to eight advertisements.
It is also beneficial in that it can manipulate and schedule content. This can be of great profit for certain advertisers, such as restaurants and other eateries who will be able to target lunchtime commuters and shoppers.
Of course, all these advantages come with a few disadvantages too. Outdoor digital signage is certainly initially more expensive with the cost of screens, media players and protection making up the initial investment. Electronic signs efficiently save time and effort after they are installed because content does not need to be changed manually.
Another downside of it is the need to keep it protected from the elements. Protection is necessary when putting up modern televisions such as plasmas and LCDs. Weather shielding is very important, whether it is the sun or the rain, protection is very important during different seasons.
Damage due to impact or vandalism also should be guarded against in outdoor locations. Making sure that outdoor advertising screens are protected is important because when they are left unguarded they can turn into tempting targets for those wishing to vandalize property. Protecting the screen will also guard against high-cost maintenance, repairs, or replacement.
If you are planning to install a viewing screen outside where wind, water, and moisture could damage the screen, using an LCD enclosure will protect the screen from damage. You can use standard plasma and LCD screens outside for signage because you are placing them in steel cabinets. A solid steel barrier protects against vandalism and damage while the LCD enclosure provides protection from the elements and extreme temperature.
Many of the liquid crystal display enclosures come with screens that will not shatter, and are capable of coping with extreme environmental temperatures.
If you are using a digital sign for an out of home advertising gig then it is worth the cost of buying the screens, LCD enclosures, networking, installation and content creation despite the higher costs.
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