When sales don't work, there's always begging -- at least that's what J.C. Penney (NYSE: JCP ) seems to think with a new advertising campaign that pleads with shoppers to return to the department store.
Although I think former CEO Ron Johnson's idea to go with an everyday-low-pricing strategy wasn't a bad one, the outcome was disastrous. Shoppers fled to rivals Macy's�and Kohl's,�and Penney's earnings were a disaster as it lost $985 million in 2012.
The strategy shift was based on the premise that consumers were smart enough to see through the shenanigans of raising prices only to lower them for a "sale." Johnson thought shoppers would prefer being able to shop anytime in his store and get a low price every day. He was wrong.
So Johnson was unceremoniously ousted and Penney is back to playing the same game as everyone else. Now it's offering up a cloying mea culpa of sorts to customers: We changed, you didn't like it, so we changed back -- please, please, please come back to us!
Best Low Price Stocks To Own For 2014: News Corporation(NWSA)
News Corporation operates as a diversified media company worldwide. Its Cable Network Programming segment produces and licenses news, business news, sports, general entertainment, and movie programming for distribution through cable television systems and direct broadcast satellite operators primarily in the United States, Latin America, Europe, and Asia. The company?s Filmed Entertainment segment produces and acquires live-action and animated motion pictures for distribution and licensing in entertainment media, as well as produces and licenses television programming worldwide. Its Television segment operates 27 broadcast television stations in the United States. The company?s Direct Broadcast Satellite Television segment distributes programming services via satellite and broadband directly to subscribers in Italy. Its Publishing segment provides newspapers and information services, such as publishing national newspapers in the United Kingdom, approximately 146 newspapers in Australia, and a metropolitan and a national newspaper in the United States; book publishing services, including the publishing of English language books worldwide; and integrated marketing services comprising the publishing of free-standing inserts, which are marketing booklets containing coupons, rebates, and other consumer offers, as well as provides in-store marketing products and services, primarily to consumer packaged goods manufacturers in the United States and Canada. The company also sells advertising, sponsorships, and subscription services on the company?s various digital media properties and outdoor advertising space on various media primarily in Russia and eastern Europe; and provides data systems and professional services that enable teachers to use data to assess student progress and deliver individualized instructions. News Corporation was founded in 1922 and is headquartered in New York, New York.
Advisors' Opinion:- [By ChemTrade]
News Corp. (NASDAQ:NWSA): On 3/31/11 Viking Global Investors reported holding 20,075,700 shares with a market value of $352,930,804. This comprised 3.05% of the total portfolio. On 6/30/11, Viking Global Investors held 27,358,266 shares with a market value of $484,241,329. This comprised 4.06% of the total portfolio. The net change in shares for this position over the two quarters is 7,282,566. About the company: News Corporation is a diversified global media company.? The Company’s operations include the production and distribution of motion pictures and television programming.? The Company provides television, direct satellite, and cable broadcasting and the publication of newspapers, magazines, books and promotional inserts.
- [By Jonas Elmerraji]
Nearest Support: $32
Catalyst: Earnings Beat/SpinoffMedia conglomerate News Corp. (NWSA) is up more than 4% this afternoon following an earnings beat for its third quarter of fiscal 2013 and plans to spin off the firm's publishing arm. News Corp.'s TV unit fared well in the third quarter, buoyed by especially strong performance at cable network Fox News, and shares gapped up before this morning's open as a result. That pushed the $77 billion stock to new 52-week highs.
Making new highs is significant from an investor psychology standpoint because it means that everyone who has bought shares in the last year is sitting on gains. As a result, the "back to even" mentality is less of a concern than it would be for a name with a higher proportion of shareholders sitting on losses. Traders who aren't too risk-averse may want to consider buying NWSA here.
Best Low Price Stocks To Own For 2014: Resource America Inc.(REXI)
Resource America, Inc. operates as an asset management company. The company, through its subsidiaries, operates in three segments: Financial Fund Management; Real Estate; and Equipment Finance. The Financial Fund Management segment engages in the formation and collateral management of structured financial products and of issuers of collateralized debt obligations, such as trust preferred securities, asset backed securities, leveraged loans, private equity, commercial mortgage backed securities, residential mortgage backed securities, collateralized debt obligations, and home equity loans. The Real Estate segment focuses on the acquisition of multifamily properties on behalf of the limited partnership investment funds it sponsors. The Equipment Finance segment offers small ticket equipment leases to the small to mid-sized business market through the formation of strategic marketing alliances. Resource America, Inc. was founded in 1966 and is based in Philadelphia, Pennsylva nia.
10 Best Quality Stocks To Watch For 2014: Corporate Office Properties Trust(OFC)
Corporate Office Properties Trust, a real estate investment trust (REIT), engages in the acquisition, development, ownership, management, and leasing of suburban office properties. As of December 31, 2005, the company?s portfolio consisted of 165 office properties; 14 wholly owned office properties under construction or development; and land parcels totaling 311 acres. As of the above date, the company, through joint ventures, owned 18 operating properties, 2 office properties, and land parcels totaling 138 acres. As an REIT, it would not be taxed on the portion of its income, which is distributed to shareholders, provided it distributes at least 90% of its taxable income. Corporate Office Properties Trust was founded in 1988 and is based in Columbia, Maryland.
Best Low Price Stocks To Own For 2014: Patriot National Bancorp Inc.(PNBK)
Patriot National Bancorp, Inc. operates as the bank holding company for Patriot National Bank that provides consumer and commercial banking services to individuals, small and medium-sized businesses, and professionals in Connecticut and New York. It offers various consumer and commercial deposit accounts, such as checking accounts, interest-bearing NOW accounts, insured money market accounts, time certificates of deposit, savings accounts, individual retirement accounts, and health savings accounts. The company also provides commercial loans, including secured and unsecured loans to service companies, real estate developers, manufacturers, restaurants, wholesalers, retailers, and professionals, as well as to small and medium-sized businesses; personal loans, such as lines of credit, installment loans, overdraft protection, and credit cards; real estate loans, including home mortgages, home improvement loans, bridge loans, home equity loans, and lines of credit to individua ls; and commercial real estate and construction loans to area businesses and developers. In addition, it offers Internet banking, bill paying, remote deposit capture, debit card, money order, traveler?s checks, and automated teller machine services; and solicits and processes mortgage loan applications from consumers on behalf of permanent investors and originates loans for sale. As of June 20, 2011, the company operated 15 full service branches, including 12 branches in Connecticut and 3 branches in New York, as well as a loan production office in Stamford, Connecticut. Patriot National Bancorp, Inc. was founded in 1994 and is headquartered in Stamford, Connecticut. Patriot National Bancorp Inc. is a subsidiary of PNBK Holdings LLC.
Best Low Price Stocks To Own For 2014: Euro/Forint(GY)
GenCorp Inc. engages in the manufacture and sale of aerospace and defense products and systems in the United States. The company operates in two segments, Aerospace and Defense, and Real Estate. The Aerospace and Defense segment offers defense system products, including liquid, solid, and air-breathing propulsion systems and components for applications in missile defense systems, maneuvering propulsion systems, precision war-fighting systems, and specialty metal products, as well as for use in strategic, tactical, and precision strike missiles. This segment also provides composite and metallic aerospace structural components, and warhead and armament systems for precision tactical and long range weapon applications. In addition, it provides liquid, solid, and electric propulsion systems and components for space systems, such as expendable and reusable launch vehicles, transatmospheric vehicles, manned and unmanned spacecraft, separation and maneuvering systems, upper stage engines, satellites, solid boosters, and integrated propulsion subsystems. This segment serves military, civil, and commercial space customers; Department of Defense; National Aeronautics and Space Administration; aerospace, defense, and commercial prime contractors; and various agencies of the United States government. The Real Estate segment engages in the re-zoning, entitlement, sale, and leasing of the company?s excess real estate assets; and owns approximately 12,200 acres of land in the Sacramento metropolitan area. GenCorp Inc. was founded in 1915 and is headquartered in Rancho Cordova, California.
Best Low Price Stocks To Own For 2014: Provident Financial(PFG.L)
Provident Financial plc provides personal credit products to the non-standard lending market in the United Kingdom and the Republic of Ireland. It offers home credit loans, including small and unsecured loans under the Provident Personal Credit and Greenwood Personal Credit brands, as well as shop cards and shopping vouchers; direct repayment loans under the Real Personal Finance brand; and credit cards. The company?s home credit is used for various events, such as Christmas, weddings, and birthdays, as well as to cope with an unexpected bill. It sells its products primarily through agents, Internet, and direct mail. The company was founded in 1880 and is headquartered in Bradford, the United Kingdom.
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