Manchester United plc (MANU) is an English Premier League professional sports team. The business has three principal segments: Commercial, Broadcasting and Matchday. Soccer is the most popular sport in the world and is now the second most popular sport among the 12-24 age group in the U.S. Manchester United is a global brand, with a proven history of success, having won 12 of the last 20 Premier League Titles. It is the most popular soccer team in the world, with over 600 million fans! The company is positioned to benefit from greater broadcast fees and higher sponsorship and merchandising revenue, generating substantially more cash flow. We think of Manchester United as the most popular television program in the world that has not yet monetized the value of its brand. (Ashim Mehra)
From Baron Funds' first quarter 2014 commentary.
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